New Entrant

Competition from new entrants comes from well funded start-ups to “press-release marketing” by industry giants. Are their entries credible or not? You are immediately faced with new compete versus partner decisions. Competing may mean developing new product, pricing, business models, marketing, or sales channels. Partnering may be awkward, require similar investments, and never get field level traction.

Priiva’s process digests and analyzes all your competitive intellect about the players in your market, including the new entrants, and the strategy moves each are most likely to make in specific situations. Once that analysis is well understood, Priiva’s process leads to a strategic action plan that aligns your execution strategy and ultimately optimizes your position in the market.
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